Facebook gives Tiktok a pat: launches a video player in a vertical format - voila! technology. The player will for the first time unite Reels videos, long videos, and live broadcasts.

It will be launched on iOS and Android systems, initially in the USA and Canada, and will arrive in the coming months to the rest of the world, including Israel. In addition, Facebook is introducing new tools that will give people more control over how they watch video on the platform as part of the new player.