Fiat presented in Brazil the new Titano, a medium-sized pickup that is assembled in Uruguay. The strongest rumor is that it will be manufactured in Córdoba, at the Fiat plant in Ferreyra.

Medium pickup trucks are an important segment in the region. In Brazil it represents approximately 18% of the market, while in Argentina it can reach 25%. It comes equipped with a 2-liter turbodiesel engine (from Peugeot) with 180 horsepower and 180 torque.