In the United Kingdom, the Advertising Standards Authority (ASA) has ordered BMW and MG to eliminate some advertising on the web relating to electric models and plug-ins. This is to prevent car manufacturers from falling into the practice of greenwashing, i.e.
the incorrect use of communication linked to ecological issues. The action was triggered by complaints lodged against a Google advertisement first seen in August 2023. The Mg brand was banned from using this advertising campaign again and asked to use the 'zero emissions' definition'with greater caution'