Generative artificial intelligence is expected to give rise to a market of 1.3 trillion dollars in 2032. The increase in the use of generative AI could also bring an increase in network traffic.

In order to obtain greater economic benefit from their networks, operators around the world have launched the Open Gateway initiative. OpenAI, Google or Microsoft will bring their products to end consumers. But they will do it through the networks of the operators, who do not want to be left out of the distribution of the pie.