[HIGHLIGHTS] Is 'googling' over? This is how generative AI chatbots work as search engines

ChatGPT and other conversational programs are changing the way queries are made on the Internet. In Spain, Google Search is the most popular search engine by far: 96% of users use it, 91% globally.

Gemini, Copilot and Perplexity have launched premium programs for $20 per month (the same price as ChatGPT 4, the most advanced version of OpenAI's chatbot) Microsoft's Bing also allows advanced searches thanks to the implementation of ChatG PT.