Nissan is the sponsor and Official Car of the twenty-second edition of the Milan Marathon, scheduled for Sunday 7 April. The running event is the most attended in Italy, with approximately 30,000 passages in the 2023 edition and a 2024 edition that promises to be a record.

Nissan's electrified crossovers will open and close the competition, of which they are the official timekeeper. The new Nissan Juke, unveiled online last 14 February, is characterized by a new yellow livery, completely renovated interiors, new on-board technologies and an unprecedented N-Sport version.