Reputation and quality guide Italians' choice of car - Industry and Analysis. Almost 3 out of 10 Italians, based on the research entitled "How important is the value of the brand in choosing a car?", no longer consider it necessary to enter the dealership to see and touch the car firsthand and say they ready to buy it on a digital platform.
73% of the sample considers the financial offer and the quality of the product to be the two key elements in picking a new car. Customers want efficient and fast assistance in carrying out services and repairs.