Surprise in the US: Samsung's market share jumps to 36%, Apple drops to 48% - Wow! Technology. Samsung sold 19.69 million mobile devices and won a market share of 20% of the global market, compared to Apple which sold 17.41 million iPhones in the same period.
The gap between Samsung and Apple has narrowed significantly since the beginning of the year, thanks to strong sales of the Galaxy S24 flagship series, which was launched last January. By the end of February, 6.53 million units of the series had been sold, partly thanks to new artificial intelligence features.