'El Hormiguero' carries out an experiment based on an emerging phenomenon: companies that recreate digital versions of the deceased. Psychologists warn that it can interfere with the natural adaptation to grief and make the most painful phases chronic.
In China, this business is already growing, with several companies claiming to have created thousands of these digital personas or ghost bots. Some even claim that they can do it with just 30 seconds of audiovisual recording of the dead. The danger of getting hooked is that some people could become dependent or even addicted to virtual avatars, as the Antena 3 program showed.