The ratings are fading, the industry is turning their noses up - a chain's big bet on "Peking Express" crashes and is expected to bring it into huge losses. Industry officials are convinced that this is not just the war - culture is also a factor.

"In a time of war, such a program is too escapist. Why should you care if contestants have money, when there are much more fateful questions?", says one source. Another source adds: "I think there were attempts to make a good format, I'm not sure the result is satisfactory"