Survey: Most consumers believe that with artificial intelligence they would improve their shopping experience. Seven out of 10 stated that inflation has impacted their ways of shopping and 64% indicate that price is one of the main reasons why they change stores or brands.
94% of consumers expressed that they are not fully satisfied with the online shopping experience and propose some ways to improve it. More than half are comfortable sharing their personal information with a brand and 31% are neutral, showing general confidence in the use of personal data.