Toyota positions Century as its global brand above Lexus - Industry and Analysis. Century, the luxury brand of the Toyota Group, will become a truly independent brand.
It will aim to compete with the traditional protagonists of the segment such as Bentley, Maybach and Rolls Royce, to which it is added in the sole sector. The distribution of the current Century range will not only be limited to Japan, but will also be expanded to other 'interesting' markets for the luxury sector, such as China, the Middle East and United States.