HMD Global, the manufacturer behind Nokia smartphones, has announced that it will start selling its own devices without the traditional branding. Rumors claim that we will see the first smartphones already at the MWC exhibition in Barcelona at the end of February.

HMD's decision to drop the Nokia brand may be a sign that the company is giving up trying to restore Nokia to being a leading player in the mobile market. The company may focus more on the feature phone segment, where Nokia still enjoys a strong reputation.