The teen magazine "Bravo" will only be released every four weeks. So far, the new copies came out every two weeks. The print magazine, however, with thirteen issues per year remains an important part of the Bravo brand cosmos, said the Bauer Media Group on Wednesday in Hamburg.
Parallel to the changeover, the "multi-platform brand" from Munich will focus even more on its digital formats and on moving images. Bravo is already present on Snapchat, Instagram, Youtube, Facebook, Pinterest, WhatsApp, TikTok and on their own homepage www.bravo.de, it said.
Bravo had "understood how teens tick and how to reach them through their relevant channels." Above all, it is important for young people to be close and live ", said editor-in-chief of editor Yvonne Huckenholz some time ago. She has led the editorial team since 2017 and is said to play a key role in building the Bravo brand on the social media platforms.
"96 percent of young people today use the internet, 90 percent are on social media platforms, and we have to be where our target group is, so as not to lose relevance," said Bravo publishing house manager Karsten Binke. Publishing Director Karsten Binke.
In addition, there is recently a regular Dr. Summer Podcast - For many, "Dr. Sommer" is almost synonymous with sex education. With this multi-channel strategy, Bravo always reaches the target group exactly at the times, in the places and with the content that the young people wanted.
Already in 2014, the weekly rhythm was changed to every 14 days as part of the BauerMedia Group's "new strategic direction". The former million-edition of the youth magazine, published for the first time in 1956, has shrunk for years, most recently in the third quarter of 2019, according to IVW, it was 76,932 copies.