ISS International will ship Adidas' new shoe into space • Scientists will explore the technology from which the shoe is made in a manner not affected by gravity
Space sneakers
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PR
Adidas launches a new sports shoe in an intriguing collaboration with ISS International Space Lab.
As part of a partnership with Adidas, ISS will send the Ultraboost 20 to the mission at the International Space Station. In space, scientists will investigate the process of building the technology from which the shoe, the BOOST spheres, is unaffected by Earth's gravity, to decode the future of running. The goal is to leverage the findings for future BOOST pads.
"This is a long-term partnership, aimed at producing sports products with innovative and up-to-date technologies that will facilitate sports practitioners and bring them good results, while maintaining comfort and health," said Simon Kaisman, vice president of marketing at Adidas Israel.
The new version of the iconic running model features an innovative limb that adapts to the various runners' feet. This is a technology used to manufacture lightweight products like some parts of robots, aircraft and helicopters.
The state-of-the-art technology allows the fibers to be laid exactly millimetric, creating a high-performance, lightweight, precisely-built and tailor-made body. The central pad of the shoes captures the energy in each step and returns it at the cut-off point of the toes from the ground, making it easier for runners.
The models initially offered are black and gray adorned with the International Space Station Patch and feature a slightly shimmering, glowing and glowing blue-purple soles. Later, Adidas points out, models will be offered in additional colors. The shoe will be officially launched worldwide on December 6 and will also be offered in adidas Israel stores and select stores for NIS 799.90.
