JO MAYER: The beach will be super hot

The winter that refuses to come to Israel and the sun that still shines in December allow fashion designer Yoav Meir to present the HOT WINTER 2019 collection of the brand he is the designer, JO MAYER. So what will the closet renew you soon?

"In this production, we decided to shoot long sleeve tunics, tshirts, sleeves and jerseys in the desert," says Yoav Meir to Walla! Pride. "The intention was to give the shirts an authentic Israeli background, so we shot south of Beersheba, near the Nahar Dam Dam Nature Reserve. We have a stunning country and beautiful funds that fashion can show to the world."

The shirts themselves in colors of black, white and gray are mainly characterized by geometric prints and urban atmosphere, which is far from the desert. But it is precisely the location contrast that highlights the shirts and gives them the full stage.

The collection is suitable for winter and summer, it all depends on the combinations, as is well known - throughout the year there are parties and even if we wear a hoodie and jacket, we will eventually find ourselves lifting on an extension with only her vest. And we haven't talked about those who love to travel and fly around the world and therefore need clothes that can fit year-round.

Most of the shirts are made of 100% cotton at the thought of saving the earth and relaxing and touching the fabric. And if that makes you want, go to the site - the whole collection is there.

Guide: Want the perfect look for Rosh Hashanah?

Party tank top (also suitable for a gym), open-sided, 95% viscose (natural and pleasing material). Photographer: EFI SHO.

Fashion Designer Yoav Meir's HOT WINTER 2019 collection Photographer: EFI SHO. Model - Adiel Edri (Photo: EFI SHO, PR)

FIT ON BODY gray 100% cotton tshirt. Photographer: EFI SHO.

JO MAYER HOT WINTER 2019 Collection (Yoav Meir). Photographer: EFI SHO. Model - Adiel Edri (Photo: EFI SHO, PR)

100% Cotton Basic Tank Top with OVERSIZE (FIT ON BODY). Photographer: EFI SHO.

JO MAYER HOT WINTER 2019 Collection (Yoav Meir). Photographer: EFI SHO. Model - Adiel Edri (Photo: EFI SHO, PR)

100% Cotton Sleeveless Tank Top - Melange Knit Fabric (incorporates a number of fiber types). Photographer: EFI SHO.

JO MAYER HOT WINTER 2019 Collection (Yoav Meir). Photographer: EFI SHO. Model - Adiel Edri (Photo: EFI SHO, PR)

White 100% cotton basic tank top with black zigzag print throughout. Photographer: EFI SHO.

Fashion designer Yoav Meir's HOT WINTER 2019 collection. Photographer: EFI SHO. Model - Adiel Edri (Photo: EFI SHO, PR)

100% cotton black sleeveless tank top with white zigzag length. Photographer: EFI SHO.

JO MAYER HOT WINTER 2019 Collection (Yoav Meir). Photographer: EFI SHO. Model - Adiel Edri (Photo: EFI SHO, PR)