Being Youtuber, 5 tips to move from aspirations to facts - Lifestyle

They call themselves "creator": literally, creators of content, just to emphasize the creative component of the work they do, regardless of the "channel" on which they transmit. And they can earn hundreds of thousands of dollars every year, to the point of representing one of the most desired professions by adolescents. The phenomenon of the " Youtuber" is now a consolidated reality, which has evolved in a multi-channel perspective and has become a profession recognized by all, even by the tax authorities : yes, because the creators no longer earn only from the views and advertisements they host on their digital channels, but generate an induced, which includes the items of events, subscriptions, partnerships and, above all, merchandising.
"Merchandising now makes up, on average, between 20% and 30% of the creator's income pie, reaching profits of 1 million euros a year for the most popular and popular channels, especially if aimed at a target very young "- testifies Andrea Manetti, CEO and co-founder of ForStar.shop, the first all-inclusive e-commerce dedicated to Youtuber and Influencer merchandising -" Our platform has just been born, yet we have already had case histories of some YouTubers whose brand, in less than a year, has sold more than 200 pieces a day via e-commerce.On the other hand, the authorized merchandising market is, overall, huge: worth over 132 billion, with Europe that produces turnover of 33 billion, and much of this market is made up of web stars. "

The 5 golden rules to become a professional creator and monetize your content

1. Define your "editorial line"
Just like a television channel, even the most successful Youtube channels or Instagram profiles have a well-defined editorial line, an idea and an identity that give solidity and consistency to the contents. It can help you choose a "niche" or sector, and create a thematic channel that involves people with specific interests.

2. Build your own language
Multimedia, interactive, video: Youtube is the place for experimenting with language! Experience expressive formats and ways to distinguish yourself and create your "brand".

3. Put 100% of your focus on content production
True, you have the opportunity to monetize your passion, but you are always a creator! Surround yourself with professionals for everything that revolves around the profession: adv, merchandising, business partnerships, events and self-promotion.

4. Cultivate your community
Their views and their clicks are the key to your success: don't forget about your followers, and dedicate a part of your time to respond to their messages and interact with them, both online and offline.

5. Create a brand
Merchandising, sponsorship, events ... it's not just about selling branded products or advertising some brands, to be successful you need to focus on creating a real brand!