Hi-tech protection for the Red Orange of Sicily Igp

ROME - The Sicilian Red Orange PGI is protected against counterfeiting even with Blockchain technology, which guarantees the authenticity and integrity of the fruit in Italy and abroad. A technological label that tells the origin and characteristics of the product, facilitates customs procedures and monitors the conditions and temperature of oranges during transport to guarantee excellent fruit everywhere.

It is the ROUGE project "Red Orange Upgrading Green Economy" of the Consortium for the Protection of the Red Orange of Sicily IGP, presented today at the "Rouge, the Red Orange of Sicily PGI becomes" Smart ", organized by the Consortium under the patronage of Ministry of Agricultural, Food and Forestry Policies.

"Oranges are Made in Italy excellence: over 50% of the total national production comes from Sicily, in 2018 about one million tons on an Italian production of one million and 622 thousand tons. Counterfeits and frauds represent damage to the consumer is a loss for the producers. The platform was created to protect the IGP Sicilian Red Orange and the exportation of this unique product to the world which, this year, has also reached the Chinese market "explains Giovanni Selvaggi, President of Red Oranges Protection Consortium of Sicily IGP. The project, from the 2019/2020 harvest, offers Smart traceability solutions thanks to an ad hoc digital platform, designed and built by Almaviva, and based on Blockchain technology, on Agriculture 4.0 models and on the principles of the Green Economy for the protection of producers and consumers.