Judging by the market data, the analysts' forecasts and the first wish lists (the letters to Santa Claus), it is the topical issues that lord it even when it comes to games and toys to be found under the tree. smaller, but also to the older ones. Thanks to the enormous flow of information and the continuous stimuli that adults and children constantly receive from every means of communication, social networks in the first place, current topics such as inclusion and gender equality, respect for the environment and sustainability, they also have an impact on the choice of gifts, even more so if they are destined for children and grandchildren. Parents and even grandparents are more sensitive to such issues than in the past, so it is good that they are useful and educational gifts, as well as guaranteeing a minimum duration over time. Another trend concerns the expansion in various fields of a success: for example the video game Fortnite, a global custom phenomenon that also contaminates the world of toys, with entire lines specifically dedicated and even ad hoc costumes. By the way, video games and related consoles continue to be among the most requested gifts, especially from complicated preadolescents. Toys trends collected in Milan at the 12th edition of G! how to Play, fair with previews, TV and web favorites, creative workshops and also Santa Claus's Post Office, with the elves to collect the children's wish lists to be delivered in Rovaniemi, Lapland, the official residence of Santa Claus.
FROM DOLLS NO GENDER TO MISS MONOPOLY
In addition to the Barbie of the "Carriers iconic" line, first of all the Samantha Cristoforetti version created in collaboration with the ESA (European Space Agency), the "Creatable World" is the bench: the first and only gender fluid dolls , that is without sex and free from any label, they are a tribute to the concept of inclusiveness so acclaimed throughout the globe. A real revolution in the toy world, just like the one made in the box game par excellence, the most famous and played of all time: Miss Monopoly , in fact, is the first and only game in a box that celebrates the women of yesterday and today that have contributed to the evolution of contemporary society. In addition, unbelievable but true, women passing by the legendary "VIA!" Earn more than men . A strong message on a global level on the gender gap pay that will certainly be perceived positively by the young generations. box arrives 'Who is she?' a modern 'Guess who?' which has as its protagonists the women who made history: the game was made by a strtup, playeress, and financed thanks to the Kickstarter platform, in two versions, a more valuable one in wood and one in cardboard. the return on the big screens of Frozen : castles, dolls, stuffed toys, breadsticks and so on and so forth.The most requested are the clothes, so as to immerse themselves in the shoes of the courageous Elsa, almost a new icon of modern feminism, and relive the emotions of the film also at home and in the bedroom: here is Rubie's to lord it, the world leader in disguise will put on the Christmas market a vast range of clothes and accessories that will catapult the girls into the fantastic world of the long-awaited Disneyian blockbuster.
FROM GREEN BRICKS TO POKEMON RETURNS
Strengthened by the transition from plastic to bioplastics , all the sets of the timeless Lego bricks reign supreme in the wish lists of the boys. Another great classic that never sets, precisely because it can completely eliminate the generation-gap between parents, grandparents, grandchildren, radio-controlled cars and remote-controlled tracks . Here is Carrera Toys to hold the bench, thanks to an incredible amount of proposals suitable for all ages: for the smallest tracks and vehicles of Super Mario, Paw Patrol or Mickey Mouse, for the largest drones and hyper-technological helicopters, but also super remote-controlled cars able to reach even 50km per hour. And this is how the whole whole family meets not only around the classic boxed games , from Forza 4 to Taboo (if not with the bingo or the merchant at the fair), but also around the reproduction of the Monza circuit for a race of Formula 1 breathtaking breath able to bring together at least three generations. And waiting for the PlayStation 5 (coming in 2020), the console for Christmas is the brand new Switch Lite , the younger sister of the well-known Nintendo gaming console: portable, lightweight, less expensive and super colorful. The video game to match for a perfect gift? Two alternatives, but everything revolves around the great return of the legendary pocket monsters: Pokémon Sword and Pokémon Shield , the two versions of the game just released, certainly will not miss the letters to Santa Claus and then abound under the trees of Italian families. Remaining on the subject of videogames, but returning to traditional toys, the highly sought-after Nerf Fortnite blaster is the other Christmas torch : replicating the adrenaline-pumping "real battles" by transmitting them from the virtual to the real is a whim to which the younger ones no longer want to give up.
FOR SMALLEST CHILDREN
When it comes to young children who have yet to go to kindergarten or who are preparing to do so, the watchword is " educational" or "edutainment" . It is essential that children from 0 to 3 years old learn something concrete by playing, just like with modeling pasta for example. And this is where Play-Doh comes into play with all its sets for learning to read and write, discovering numbers and the first accounts, rather than shapes and colors. Useful and enjoyable in a single stroke, perfect for playing both at home and at school, with mum and dad or with the classy teachers and the Little Comrades. If we then have children with the ambition of a pizza maker, barber, dentist or chef, just place one of the many playsets under the tree, useful for cultivating one's passion, like the timeless Magico Forno . Staying on the eco-friendly, here is Baufix : toys and constructions rigorously made with beech wood and FCS certified, the Forest Stewardship Council that guarantees the environmental, social and economic standards of production.