The daughter of Super Pharm owners co-founded a baby clothing collection with Minana, a portion of which will be donated as a contribution to the fight against violence against women.
TAKE ME HOME Collection Eleanor Kupler for Super Pharm
Super Pharm and baby brand Minana have launched a unique textile collection that will donate part of its revenue to combat violence against women.
The collection includes 11 products, including primary clothing, blankets, towel and unique bamboo diapers. A portion of the proceeds will be donated to the non-profit organization which currently holds 14 shelters across the country.
Eleanor Kupler, the daughter of Super Pharm owners, came up with the idea. According to her, in the last year when she became a fresh mother, the need and desire for motherhood has arisen and at the same time to find a way to contribute to the community. "When I visited one of L.A.'s shelters, I heard close-up stories of women experiencing different types of violence. Despite the difficulties they went through and experienced, I realized that they were embarking on a new, empowered way, it inspired me to help when I was born a baby, and that was the moment when it began to emerge. My collection. "
Yael Gold, CEO of the association, notes that "the cooperation gives power to continue fighting the phenomenon of violence against women, and every donation is always welcome. Unfortunately, we still see violence against women even though there is more awareness and legislation, the shelters are a solution that gives protection to women and children, and the more donations, the more we can help and provide more response. "
The joint collection of Minana and Super Pharm will be sold at all Super Pharm stores across the country for NIS 39.90 - 99.90, offering a range of items from birth to one year of age. Items include an overall pack and hat for NIS 99.90, a shirt and diaper pants for NIS 89.90, a knit cardigan and NIS 99.90, a pair of bamboo diapers for NIS 39.90 and more.