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The year of TikTok, as the platform has become a teen phenomenon - Lifestyle

2019-12-19T09:11:18.363Z


(HANDLE)


Short videos from mobile devices are a great phenomenon of 2019, the one that has given fame to the TikTok platform (founded in 2017, the year of the acquisition of Musical.ly, and launched in 2018 as TikTok). The desire to tell one's story in an original and spontaneous way was the lever that prompted users, especially the children of Generation Z (but also the greatest Millennials) to give free rein to their creative vein, exploring numerous genres and passions that have ranged. from comedy to beauty, from fashion to the world of animals, from nature to travel, from sport to food, from art to education. Some of the trends of 2019 were born right on TikTok, to then become part of everyday conversations. The Italian community stood out in particular for its creativity and sense of humor . Some global challenges and trends have been reworked by Italian creators who have been able to add that original touch that distinguishes them, such as #nowlookatme, the global challenge in which a change of clothes is spectacularly displayed, others are born in Italy to then become worldwide trends, like the hit "Without Filter" by Loomy or the #carote trend. And the musical sector is the one that has seen the birth of some of the most appreciated talents of this year including Vago with the song "Io e Lei", Random with "Chiasso" or Dandy Turner with "Troppi Sguardi". Among the most beloved creators who were born right on TikTok we find Gabriele Vagnato, Cecilia Cantarano, and Daniele Davì but there is no shortage of creators who speak to families, such as Vanessa Padovani, or those who make their own videos with the help of their grandparents, including which Botteo stands out, confirming the fact that on the platform anyone can leave creativity free, express their talent and have fun but also and above all find positive messages such as inclusion and self-acceptance. There have been many social campaigns promoted on TikTok, including the #SaveOurOceans, #TheRealChallenge and #ForClimate.

TIKTOK IN ITALY IN 2019

The TOP 10 of the videos
In 2019 there were really a lot of videos uploaded on TikTok, 236 videos uploaded on average every minute: dances, memes, creativity, viral videos and celebrities. The most creative hours for Italians? The lunch break, from 12:30 to 14:00, and in the evening after 20:00. Some of these were so much appreciated by the community, that they immediately became a trend and entered the platform's Italian Hall of Fame by right, gaining a place as popular in their reference category:

1. [Comicity: The "human" parking sensor https://www.tiktok.com/@fabiolatte/video/6735044780063001861?enter_from=h5_
2. [Comicity: the virtual girlfriend] https://www.tiktok.com/@lapresatwins/video/6756639060325944582?enter_from=h5_m
3. [Comicity: the comic interpretation of the #iosonogiorgia trend) https://www.tiktok.com/@manuelspadea/video/6755809621920795909?enter_from=h5_m
4. [Creativity & Glam: the jacket with the "air intake"] https://www.tiktok.com/@not.your.alex/video/6753210616137272581?enter_from=h5_m
5. [Food: grandmother's dumplings are always the best ones] https://www.tiktok.com/@chiaraclemot/video/6762846587728235782?enter_from=h5_m
6. [Food: the stellar interpretation of the trend #carot by chef Barbieri] https://www.tiktok.com/@bruno.barbieri/video/6742786385335422213
7. [Celebrity: Chiara Ferragni prepares for the red carpet] https://www.tiktok.com/@chiaraferragni/video/6761093091836382470?enter_from=h5_m
8. [Animals: the four-legged intercom] https://www.tiktok.com/@thelifeofyoda_/video/6760906472739048709?enter_from=h5_m
9. [Animals: cats and cuddles] https://www.tiktok.com/@lyothecat/video/6749655661275073797?enter_from=h5_m
10. [Social causes: we clean the Planet] https://www.tiktok.com/@sespo/video/6729871045483891974


The TOP 5 of the trends
TikTok has one of the most active online communities. Interaction and exchange with other users takes place in particular through challenges, or challenges, and hashtags that indicate trend topics and allow everyone to feel part of the community, expressing their distinctive characteristics and enhancing their differences . In Italy the most popular were:

1. #nowlookatme - the challenge based on the change of clothes on the notes of the hit "Absolutely Anything" by CG5 with 746 million views
2. #senzafiltro - Loomy's summer hit "Made in Italy" with 1.7 million videos uploaded worldwide
3. #solocarote and #carote - which sparked a real "carrot fever" in September with over 2.5 million views
4. #iosonogiorgia - the meme that inspired the ironic vein of Italian TikToker with thousands of videos published
5. #forclimate and #salvailpianeta - the challenges that have driven many young people around the world, driven by the desire to make their voices heard to protect the planet

The TOP 5 of the filters
The platform offers a wide range of video-editing and video-recording tools, easy to use, including special effects, filters, stickers, augmented reality objects, music and more, to support the creators in developing their own content in order to best express their talent and creative desire. Among these instruments, the filters are certainly one of the most appreciated and, in 2019, the most used were:

1. Without filter for naturalness
2. Double Split Screen for the color / black and white dichotomy
3. 9 screens for screen multiplication
4. Selfie_table in the special effects
5. Italianodocquiz and Roulettemusicale among the interactive proposals


The TOP 10 of the creator
The real strength of TikTok, in addition to having made available a simple and immediate editing tool, however, is its community made up of people who have found in the application the tool to make their creativity explode and their talent emerge.
Among the Italian talents of TikTok that characterized 2019 are:

1. Jessica Brugali
2. Rosalba
3. Gabriele Vagnato
4. Daniele Davì
5. Vincenzo Tedesco
6. Sespo
7. Maryna
8. Elena Rossi
9. Cecilia Cantarano
10. Simone Vandelli

Looking instead at the world of Italian celebs and celebrities we find:

1. Fiorello 6. Fabio Rovazzi
2. Michelle Hunziker 7. Chiara Ferragni
3. Aurora Ramazzotti 8. Chef Barbieri
4. Marco Montemagno 9. Elisabetta Canalis
5. Barbara D'Urso 10. Paulo Dybala

On an international scale, among the most active stars on TikTok most followed in Italy include:

1. Will Smith
2. Miley Cyrus
3. Dwayne "The Rock" Johnson
4. Howie Mandel
5. Terry Crews
6. Selena Gomez
7. Arnold Schwarzenegger
8. Steve Harvey
9. Post Malone
10. Shawn Johnson

The TOP 5 of music

One of the factors that led to the success of TikTok and its rapid spread among young people was certainly the possibility of using soundtracks for creating videos. Music is in fact one of the strategic assets of the platform, both from the point of view of the artists who use it to convey its hits, and from that of emerging talents who have been able to make themselves known to the general public. Among these stand out:

1. Vago with "Me and You"
2. Random with "Chiasso"
3. Dandy Turner with "Too Many Looks"
4. NDG with "Panamera"
5. Ludwig with "Weekend"
Then there were the musical challenges, including those that generated the most videos:

1. #doveequando of Benji and Fede
2. #tijuanachallenge of Emis Killa
3. #ognigiornoweekend by Ludwig
4. Lemandorle's #tivoglioberev
5. #thinkabout by Andrea Damante

The most used Italian songs as the soundtrack of the creator videos were:

1. "Me and you" of Vago
2. "Chiasso" by Random
3. "One Ringing" of Cape Plaza
4. "Mancavi Tu" by Peppe Soks
5. "Money" by Mahmood
The most used international ones in Italy are:

1. "Pookie" by Aya Nakamura feat. Cape Plaza
2. "Pump It Up!" By Danzel
3. "Wannabe" by Why Mona
4. "Can We Kiss Forever?" By Kina
5. "Love Songs" by Kaash Paige

Source: ansa

All life articles on 2019-12-19

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