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Summing up a decade: the move to digital tourism | Israel today

2019-12-25T14:05:05.139Z


Tourism


The past decade has revolutionized the entire world of aviation • New aircraft and even chef meals in the air • The open sky revolution that is accessible overseas for all and the low cost companies have become the hot thing • and the future? More technological elements to ease the journey

  • Unprecedented changes in aviation

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    Getty Images

אולי It may have been thrown into the air in quite a few areas, but the last decade has been nothing short of revolutionary in the world of aviation in the world in general and in Israel in particular.

Modern and economical aircraft have entered our lives, advanced entertainment systems with a huge amount of content that can deliver long hours of fun and even indulgent chef meals from the world's leading chefs.

On the other hand, a significant part of Israelis' lives is also the low-cost companies that have reduced profits, lowered the amounts of honor and dragged the big companies after them. Some of the planes have even become a sort of sales arena where airlines are trying to make a few more bucks with offers that the last few years have never imagined we will see, all to reach a cheap, very cheap destination.

The most significant cause of the great change in Israel is, of course, the entire open sky issue. Following the consumer revolution, the variety of airlines currently operating in Israel has increased by about 50% compared to the supply before 2013, the year when the policy began to be implemented. Open sky reform has caused a 50% -30% drop in air fares from Israel with a 66% increase in passenger traffic in Israel, according to the Airports Authority.

"The past decade has been particularly noticeable in the transition from traditional tourism to digital tourism, both by consumers and tourism companies. If in the past, Israelis preferred to purchase closed vacation packages that include a pre-arranged flight and hotel, then by the end of the decade, Israeli tourists would prefer to put together their own vacation package, not as a closed package but As a flexible package under which the flight and hotel can be changed, "explains Shirley Cohen Orkbi, vice president of marketing for Woman Torres." At the same time, Israeli tourism companies have also lifted the glove and offer customized packages at competitive prices and a simple booking process, all subject to the Consumer Protection Law. Over the coming year, we will continue to see how "standard" tourism packages are being reshaped as flexible tourism packages, while on the other hand we expect an increase in demand for complex tourism products that offer added value to the tourist. "

Soon, the search engines and tourist sites will get to know us and offer us the vacations we are interested in by the seasons, price ranges, vacation types and more. Cohen Orkbi adds that "As technological advances in artificial intelligence-based computing systems evolve, more and more tourism companies and business entities will adopt the use of this powerful tool to predict customer behavior more accurately than ever before."

According to Ronen Carasso, VP of Isha, the second decade of the 2000s (2019-2010) was a wonderful decade for outbound tourism. In 2009, 4 million Israelis emigrated; this year, a decade later, more than 8.5 million Israelis emigrated in 2019 (an increase of Of course, the main reason for the wonderful decade was the open sky policy, which lowered fares and fares by up to 40%, and the supply of seats from Israel increased sharply, resulting in a significant drop in demand.

Carasso adds, "In the next decade, everything will be simpler and faster. People's technological capabilities have grown and, according to estimates, there will be no more passports in that decade. That recognized passport will give way to biometric means of face recognition that can expedite the testing process and process data quickly, the long queues we know. Are supposed to shrink and even disappear. "

And what about her honor?

One of the most notable changes in Israel's travel habits over the past decade has been its respect. Low-cost flights that educated the market for early booking have accustomed Israelis to flying with little equipment and paying less. While this change is mainly valid for low-cost flights to Europe and not for long-term flights, the change permeates the entire industry.

Source: israelhayom

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