The lyrics are shallow, the banal rhythm, and even the performance of the two talented singers are just bad.

• Beg them to stop. Neta Barzilai and Omar Adam

  Photo:

  Ariel Absalom

I love Neta Barzilai. Just three weeks ago, I spilled compliments here on the adorable intimate surprise she made to her fans, a prime example of her huge talent, which we missed a little. I'm also thrilled by Omar Adam's talent. The vocal cords of the young singer have everything separate, one that allows them to effortlessly make each song their own, and most often bring a more improved and interesting result of the original, whatever.

And here comes the duet of two of Israel's most talented singers, without exaggeration. She proved it in a giant on the Eurovision stage, he proved it by conquering peaks such as the Yarkon Park. Add to these two talents Doron Medley, the most successful composer in Israel in the last decade; Hit king Avi Ohayon; Neta Ariel Absalom's close producer; And those who worked with names like Madonna and Christina Aguilera, Yanon Yahel; And you'll get an equation whose result must be not only a huge hit, but also an interesting song, at the very least.

But the short Western tone that opens the song is the only thing that can be tolerated in this song. The text? Shapless diarrhea. Butcher? Banally fall asleep. Neta's voice? Condescending and daunting. A person's low voice as he sings the chorus? Unrelated and jarring. The trickle of Mediterranean motifs adds a bit of interest, but they are also forced on the song. And anyway, a few months after "Pouch" came out, these motifs are accepted as an ugly and limp brother of the original.

And if we already mentioned "Pouch" (stupid in itself, but no doubt more interesting than the instant hit in question), which also had a series of vertices in the industry - "BEG" sounds like something Jordy would do in half an hour, asleep, when he's sick , About horse antibiotics.

There is only one thing this song can accomplish, and that is to be infectious. Just as in the case of "Pouch", which has two main things responsible for its success - the name of its executive and its wondrous ability to screw up in the minds of its listeners, "BEG" also has the same annoying trait that people everywhere buzz him to the displeasure of those who managed to evade the bacterium. If he had a colorful and sexy clip like Noa Kirl's, the kids would also watch it periodically and non-stop. Lucky there isn't one.

Only three weeks ago she was pleasantly surprised. To read the article click on the image // screenshot

"BEG" ("begging") continues a long tradition of music that should not make you think, identify, or feel anything beyond the simplest, simplest joy there is. Like a toddler who sees a century of teletubbies and enjoys the same happenings every time - enough that the song is sticky and colorful to justify the next epidemic. Who needs more than that? Sure you didn't roll. The song will star in a playlist, it will also likely occupy the summit of the Play Parade in a moment, and the diarrhea will put into the pockets of everyone involved quite a bit of money.

Mila Adam, whose tactic is to release 20 singles a year and what catches, Mila Medley, who shares all the songs at the top of the trending wedding parade - Sorry, the great of the decade, Mila Ohayon, who played every second song in the playlist, Mila Avshalom, who still practices, Mila Barzilai , That this song is just a direct continuation of two of her other scrambled hits, filled with a very busy Yahel, but ... oh no, wait, the excuses ran out, I counted all six involved in this joke. So you probably shouldn't expect the most successful musicians in Israel to create more than Chantz of nothing and anything like that. For the next pouch life. Ahhhh, ohhhh.

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