It was October 5, 2011, a few weeks after passing the baton to his successor Tim Cook, the visionary genius of Apple, Steve Jobs, died of pancreatic cancer ( LOOK AT THE SPECIAL ): his intuitions have opened new chapters in the history of computing, and its cult is still alive more than ever among fans around the world. Today Apple is the largest company in the world by market value and remains one of the most influential, its net profit of 53 billion dollars last year was higher than the combined one of high tech giants such as Facebook, Amazon and Microsoft.
At the same time, however, Cupertino's growth is slowing down and is facing more concerns than ever about its future, with iPhone and iPad sales falling due to a progressive saturation of the market, and the fact that the Apple Watch is not has become a very successful product. According to several observers, in short, the Apple is no longer what it once was, or at least, it seems that the stroke of genius in thinking of precursor products of consumption and trends has failed, following the legacy of the one who has turned the world upside down technology, designing objects that have changed the life of more than one generation.
Phrases not to be forgotten
And Apple, perhaps for the first time, is perceived, at least in Europe, as an entity of a certain arrogance that does not want to pay taxes: accused of having taken advantage of a too favorable tax regime in Ireland, the Casa di Cupertino reacted angry at the announcement of a 'fine' of 13 billion euros imposed by the European Commission. From the Macintosh (the first personal computer with the mouse) through the iPod and iTunes Store, which have radically changed the way people buy music, up to the iPad and especially the iPhone, on which Jobs replaced the buttons with the touchscreen giving life to a real revolution.
Jobs innovations and failures
Apple, however, still tries to invent the future, and in the new iPhone 7 abandons the jack, the headphone socket. Perhaps a little too little, the most critical observe. Ever since he died, Jobs has become the star of books and films, his speech to Stanford University graduates with the famous phrase "Be hungry, be crazy" is repeated like a mantra. His memory travels on social networks and also on the Apple website, where a page entitled 'Remembering Steve' has been dedicated to him, which collects all the thoughts of his fans in real time. Now millions of people from all over the world have shared their memories and messages: "One thing that everyone has in common, from those of personal friends, to colleagues, to owners of Apple products - it says on the site - is the way where they were touched by his passion and creativity ".
Steve Jobs at the cinema