This is called a fanfare awakening. Coachella, the most connected festival in the world, unveiled this 2020 program at dawn this Friday with the name of Aya Nakamura among the rare French artists invited (Madeon, SebastiAn, L'impératice) next April in California. This announcement, the 24-year-old singer from Aulnay-sous-Bois (Seine-Saint-Denis) obviously expected it, as with the certification "Quadruple platinum" of her second album, or 400,000 sales since its release in November 2018.
On the other hand, what Aya Nakamura could not imagine was the second global publicity stunt that would follow this Friday morning: Madonna wishing her 17 million followers on Instagram and Twitter by filming herself with her daughters listening and singing "Dadja". A song that the American star decidedly likes very much. Last November, she had already filmed her dancers singing it to warm up behind the scenes of one of her shows.
Madonna filming herself with her daughters singing "Djadja" and sharing the video with her wishes on social networks ... What a publicity stunt!
AYA NAKAMURA. But serious! (she laughs loudly). This publicity stunt is fun. Frankly, I am super surprised. That she listens to this sound as a family, with her children, it's nice. I had already seen the video with his dancers ... As they are French, I think they played a role in this story. In particular one of them, with whom I did the NMA (NDLR: NRJ Music Awards) in 2018. When I see international stars like Madonna or Rihanna sing or dance to my song and others in French , I tell myself that music really has no boundaries.
Let
2020 be a year of.
music
Dance
Laughter
Golf carts
And being Fearless ................ #estere #stella #djadja pic.twitter.com/9QRP0h9nYq
And you are going to perform for the first time in the United States at Coachella!
Yes, it surprised me that they contacted us a few weeks ago… My family is even more excited than me, my team too. I have never been to Coachella, I have never been to America. So I'm both impatient and a little apprehensive. It is one of the biggest festivals in the world, with stars like Beyoncé, Rihanna, Cardi B, and we will have to ensure, come with a big show, because that can trigger other proposals abroad. I will prepare it especially. It's a new audience to conquer.
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Are you going to conquer the United States?
We already mentioned a tour there, but first I had to finish the one in France and rest. If the opportunity arises, I would like it. Coachella is a good signal. I, who thought that Americans had trouble with foreign languages, proves the opposite to me.
Weekend 1 is sold out 🌴 Register for Weekend 2 presale at https://t.co/x8PRTb12Eh. Presale starts Monday 1/6 at 12pm PT pic.twitter.com/QPRYnJVe9P
- Coachella (@coachella) January 3, 2020You are on vacation ?
I finished my concerts at the end of December and here I am on stand-by. I'm starting to think about the third album. I only have a few dates planned this summer.
You are also one of the best record sellers of 2019 ...
Yes, it comforts and motivates me. I was also fortunate to be the first seller in the Netherlands, Italy, Germany, Portugal, Romania ... It gives me confidence. Don't give up! There are so many people who hate me and who love me for what I am. But I am like that and we cannot please everyone.
How would you qualify your 2019 year?
It was a busy and emotional year, both positive and negative. I was not prepared for this. But it doesn't matter the errors, the “bad buzz”, I learn, I learn on the job.
You think of the “bad buzz” of the Telethon (Editor's note: asked about medical research, she didn't know what to answer) ?
Not at all. I think of some people who gave me an image without knowing me. Some people judge my behavior haughty when I am super simple. It's just that I say what I think. But hey, that's how it is, and I focus on my work. It is the most important.
What do you think of the version "in sustained French" of Djadja sung by the Belgian Jonathan Krego?
At first, I found it funny, but by dint of listening to it, I told myself that he had above all a very pretty voice. And I started to sing her refrain. The lyrics are generally well translated, at least in the mind. Frankly, it's cool. It comes into your head.
VIDEO. A singer takes over "Djadja" from Aya Nakamura in "sustained French"