- MILAN - The first sustainable clementines arrive on the tables, respecting the environment and biodiversity, fighting exploitation and guaranteeing fair compensation to farmers. The initiative stems from a memorandum of understanding signed by Federdistribuzione, Coldiretti and Fai (Italian agricultural supply chain), which will bring to the shelves of national supermarkets and hypermarkets a selection of high quality products coming mainly from Calabria and Basilicata, supported by a information campaign on the properties and characteristics of Made in Italy citrus fruits.
The initiative therefore aims to enhance the tricolor clementines for the entire collection period, which runs from December to the end of March, to give the consumer the possibility of finding a national product with certain characteristics and power in the proposal of retail outlets better to choose.
Sustainable clementines arrive, Made in Italy campaign
2020-01-03T16:47:10.018Z
The first sustainable clementines arrive on the tables, respecting the environment and biodiversity, fighting exploitation and guaranteeing fair compensation to farmers. The initiative stems from a memorandum of understanding signed by Federdistribuzione, Coldiretti and Fai (Italian agricultural supply chain) (ANSA)