We waited and expected the Beyoncé collection for Adidas and we were not disappointed • And also: Collaboration between Gigi Hadid and Reebok and Doa Lippa for Pepe Jeans

About 15 years ago, the fashion world discovered the economic and marketing power of limited-edition commercial collaborations, giving rise to the concept of a "capsule collection." In the beginning, these were collections of top designers with Mas Production brands. Carl Lagerfeld who was then Chanel's creative director partnered with retail giant h & m, in 2004, Stella McCarthy opened a collaboration with Adidas that became a permanent line, and in recent years we have witnessed more and more great collaborations with fashion and style icons, all kinds of pop stars - from the Cardassians to Beyoncé .
While independent fashion lines bearing the names of such and such stars have often turned out to be quite symmetrical, it is precisely the joint collections that bring items of real design qualities and bring real value to fashion lovers. This month, three collaborations came out worth talking about.

Ivy park x Adidas

Beyonce's line is a clear example of a fashionable and notable line, which, in collaboration with Adidas designer goodies, has produced an excellent, tight and alluring collection that is very much in need of keeping at home for a souvenir. The promise at the base of the joint collection was ambitious - the re-launch of Adidas-sponsored drowsy brand.
The collection was launched worldwide at that moment, on January 18, 2020, after a fairly lengthy pre-match with Beyoncé's followers. The collaborative marketing power was revealed and when the campaign video starring the singer was revealed on her Instagram page, it became an instant viral with over 4 million views and shares on media and social networks.

So what will be on sale for a limited edition of this collection? A variety of clothing items including running suits, waistcoats, coats, special cutout tufts, red-purple uniforms and sneakers in orange and burgundy with orange, uniform and tight.
The inspiration for the collection lies in the story of World War II pilots who, for the first time in their history, also incorporated black pilots. It was the first time that African American pilots played a significant role in the war under the United States government, which led to a historic shift for the black community in the United States. The collection gives an up-to-date twist to the original fighters ’flight suits and training clothes and the result is very successful.
Since April, when the PL was officially revealed, the adidas share has slumped by two percent, wondering how it will affect the annual balance sheet and whether ongoing collaboration like the one born between Stella McCarthy and Adidas is expected 15 years ago.
Available at adidas stores at Dizengoff Center and TLV FASHION MALL.

price range:
NIS 999-249

Reebok X Gigi Hadid

Reebok company and fashion model and icon Gigi Hadid also revealed their joint collection: Reebok X Gigi Hadid for the 2020-2019 winter season.
In a very successful collaboration, Hadid contributed her personal tastes and tastes, and if you ask us, we would guess that her millionaire parents' private ski albums, too, can really be imagined by Crosbell in the Eighties when looking at the collections.
As a leading icon and lead model, Hadid contributed her fashionable knowledge and provided well beyond signing generic items, apparently because the line in question offers a prominent fashion approach in its unique style, and does not look like dozens of collections we have already seen, certainly not from Reebok's fashion house.
Indeed, the model suggests that she has designed a range of new clothing items and shoe models that combine Reebok's legacy with her childhood memories - "I was helped by Reebok's adorable vintage collection, preserved in the company's archives. The colors are amazing and useful all season." Indeed, the collection combines the atmosphere of the brand's nineties with fresh directions achieved by the use of technology, enhanced functionality and new colors.
The collection includes: A DMX model from the early 1990s that was launched with a new Gigi design, women's suits, one-shoulder tops, pouch, backpack, socks and hats.
The color spectrum of desert khaki and sky blue dominates the collection alongside the black and white timeless side. In an elegant blend of functionality and style, the collection goes elegantly from the field trip to everyday life and equips women with everything they need for their most urban adventures.
The collection is available at Reebok stores and select stores starting 3.12
Price range NIS 99-350

Dua Lipa x Pepe jeans

Recently, a first capsule collection launched by Doha Lippa, selected for the brand's face earlier this year. Lippa, winner of the three Grammy and twice Grammy Awards as the creator and performer, is the boiling name of the young pop and fashion icon in the making.
According to the company, the young artist brings the style to Pepe Guinness's legacy with her own signature. Lippa, a London native who grew up in Kosovo, made history at the British ceremony in 2018 as the first female candidate for five awards. She took home the best British solo singer award and breakout of the year. For the past two years she has also been the most played singer in the entire world, but one of the most prominent elements of a phenomenon called Doa Lippa is the unusual style.
Lippa's collection draws inspiration from a mix of styles from the 1990s and early 2000s, which includes the glam of supermodels of the 1990s, grunge club scene and festivals. third
In the case of this collaborative, the PRs tell that Lippa has researched Pepe Guinness's archive to collect rare pieces and add her special touch to the capsule collection. Most of the items in the collection looked pretty similar to other brand items, for better or worse, even if the campaign itself was particularly successful.
The key items in the collection include Guinness dresses, a mini skirt, a large denim jacket, sequin dresses, party season shirts and basic jeans that should accompany you, the young party girl, from morning to night. In this case, we actually have the feeling that Lippa's name and its insane face mostly add a stamp, rather than a particularly unusual or memorable character.
The clothes are very reminiscent of other collections of the brand, and not really distinct from them. It still does not reduce the fashionability of the items in the collection or their suitability to the target audience.
Prices NIS 299-599

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