It's new: at the “360 Paris music Factory”, art has no limits

A passerby takes a look behind the bay window, before stepping back to the huge facade overlooking the crossroads of rue Myrha. "A cultural place dedicated to music fully open, unlike most which are closed," said Saïd Assadi, producer and founder of this XXL project. As ambitious as its appearance: a sort of creamy white juggernaut that dominates the urban landscape of the Goutte d'Or with its geometric architecture. A 1080 m² space on five levels housing an innovative concept, the “360 Paris music Factory”: “The first to follow artists from creation to distribution. "

A goal carried at arm's length for ten years by Saïd Assadi, who starts this Tuesday, January 21 with the festival Au Fil des Voices. Sixteen concerts will resound between these walls until February 6. The culmination of a long struggle to create a meeting place with musicians.

Gray paint, monumental staircase that you can see from the street and clean lines. It immediately strikes you: the key word here is sobriety. “It is necessary that the inhabitants of the district appropriate it and are not afraid to return there. Barbès is a working-class district, reflecting the variety of our society. Most of the Parisian stages are closed and impress with their decor. I wanted the opposite with reduced-price tickets, ”he summed up calmly, heading for the performance hall with a capacity of 300 people. Accessible, but of quality. “We have the best technical sound systems, with the possibility of demonstrations with the public. "

null Sébastien Dray

Five floors therefore. So we climb. Recording studio, corridors and small modern rooms housing offices follow one another up to a balcony. "Imagine: there will be concerts with a view of the sidewalk," he raves. With notes of jazz, pop ... "Diversity! Known musicians, less known. From all walks of life and from all origins. Echoing the cultural richness of the district. Too often associated with problems when it is teeming, "he regrets, going up to the artists' residences. “They will be able to stay there, set up their project, and perform. This saves them the logistical constraints that limit creativity. "

Then there are the offices, with a team of 23 people working on eclectic programming. Before reaching, at the very top, the roof terrace. "The view is 360 °," he smiles. With a guardrail that surrounds a vegetable patch and in the distance the silhouette of the Sacred Heart. Magic.

"Fight against communitarianism"

But here there is no question of just passing. Supporting evidence: a restaurant awaits visitors. Where wooden chairs sit alongside padded benches “to keep people working. It will be above all a place of life. I think that music can fight against communitarianisms. More than a space, almost a philosophy. "Music is our first encounter with otherness in the kitchen," he jokes, in his calm voice.

null Sébastien Dray

Calm, but persevering, necessarily. “I have experienced numerous loan refusals from banks. I was told do it for offices but not for culture ”, he wipes with the back of his hand.

Newsletter Going out in the Paris region

I'm registering

Your email address is collected by Le Parisien to allow you to receive our news and commercial offers. Find out more

No matter, the teenager who roamed the streets of his suburbs going to chat with small traders persists. “Little by little the food industry has destroyed small businesses. This is what is happening for music which tends to become homogenized, he regrets. Jazz, world music ... All these categories that we see in stores are wrong for me. They partition creation. I want to give it back its diversity. "

Music first, but not only. Soon theater and dance performances will follow ... "And photographs that will dress up the niches in the storefront. »A 360 ° location.

The 360 ​​Paris Music Factory, 32, rue Myrha (18th century).

The first concerts

Namasté caravan. His dashing melodies and his energy to spare captivate his audience with festive and catchy music. A puff of humanist. Tuesday January 21 at 8:30 p.m.

Tikoubaouine. These six musicians hum love and brotherhood in the Targui language and in the Algerian dialect. A fascinating and intoxicating blues. Wednesday January 22 at 8:30 p.m.

Macha Gharibian Trio. She opens the dance with her classic notes which are good for traveling, and especially the Armenia of her ancestors. Thursday January 23 at 8:30 p.m.

Who's the Cuban. This Nancy group revisits traditional Cuban music with their pop and colorful accents. Salsa piano, guitars and swaying Caribbean rhythms promise a frenzied evening! Friday January 24 at 8:30 p.m.

Manou Gallo. Its scenic presence and its technique distinguish it among the emblematic artists of Afro European music. Saturday January 25 at 8:30 p.m., followed by a DJ set at 10 p.m.

Prices: 17 € the concert, 49 € the pass 3 concerts.