GIULIETTA'S HOUSE (VERONA) - For the first time, Juliet's House, in Verona, becomes an accommodation for a cup of lovers, who can spend the Valentine's Day having dinner and sleeping in the place dedicated to the most famous love story in the world. It is the Airbnb project, the global travel community that, after the first experience at the Louvre, has chosen Verona for the next international communication campaign that will involve over 20 countries worldwide tomorrow.
Some local partners, like the Giulietta Club and the starred chef Giancarlo Perbellini, collaborate with the Scaliger municipality.
"For Verona - observed the mayor Federico Sboarina - it means an unprecedented international promotion, both for the originality of the initiative - never before had it been possible to sleep inside the Casa di Giulietta -, and for the eco that it will have worldwide, with a media campaign that will further enhance the tourist vocation of the city ".
Social networks are also on the field, to reach younger audiences and greatly amplify communication. The project also foresees the sponsorship by Airbnb with 90 thousand euros of the Francesco Caroto exhibition, which will be held in November at the Castelvecchio Museum.
Juliet's bed was created by the master Renzo Mongiardino and used in the scenography of the film 'Romeo and Juliet' by Franco Zeffirelli. The bed is owned by Imperiale Services and is exhibited in the Casa di Giulietta museum. www.lettodigiulietta.it
How to participate Each year thousands of letters from all over the world are sent to Juliet's house. This historic tradition - to which Verona owes the title of "city of love" - is kept alive by the NGO Juliet Club, whose team of volunteers, known as Juliet's Secretaries, responds every day to love letters from all over the world. world. To win the chance to stay at Casa di Giulietta, candidates will have to write a letter to Giulietta telling their love story and explaining why they would be the perfect guests. Applications can be sent to airbnb.com/juliet until 23:59 on February 2, 2020. Initiative subject to terms and conditions.
