Chanel and Armani instead of Barshka and Pandora • The "accessible" brands in the prestigious mall give way to luxury brands • Coincidence or phenomenon?

Is this a new phenomenon? Recently, in the Ramat Aviv Mall, quite a few stores of brands considered "accessible" have closed, which means intermediate brands in terms of price level. In their place, more and more luxury brand stores began to open.

"Israel Today" has learned that the Barshka branch in the mall, which was the first company to open in Israel, has closed and it is not yet known what will open there. The Pandora jewelry store has also been closed and a prestigious "Werner Boutique" store will be closed, with its owner closing the store on Yehuda Halevi Street in Tel Aviv at the end of the month.

The Spanish Barshca brand belongs to Inditex, the parent company of other brands that are common in Israel, including Zara, Paul & Bar and Simo Dottie. Who owns the franchise for the company's branches here in the country is Joey Schwabel under the Gottex brand group. About a year ago, the group also closed the Paul & Bar store in the mall, while Renoir and Hoodies, who do not belong to the group, closed their stores there.

Among the "accessible" brands that exist in the mall today are the stores: Zara Fox, Castro, Mango and SWEAR. Among the luxury brands that have recently joined the mall we can find, among other things, Chanel and Armani cosmetics and makeup stores.

The company said in response: "Over the past three years, the Barshka chain has expanded and opened eight new branches, among others in Tel Aviv: Gindi and Azrieli, Eilat and more. All this in accordance with the innovative and updated concept of the global network.

The City Time Group reports: "The City Time Group" importer and official marketer of the leading brands: PANDORA jewelry, watches and TOMMY HILFIGER jewelry, BULOVA watches, the Italian fashion brand FURLA and the international fashion chain PARFOIS continues to expand in Israel.

"Alongside the closure of the PANDORA branch in Ramat Aviv, we invest millions of shekels in opening new branches of the brand in Big Fashan Ashdod and Azrieli Modiin, in the brand's innovative international concept. At Dizengoff Center. In addition, City 2020 is expected to expand to open more stores of the group's brands. "