By mimicking the bloodshed of Jacques Chirac during his visit to Jerusalem in 1996, Emmanuel Macron made a communications coup. While the social conflict is in full swing in France, the Head of State drew attention to his diplomatic trip to Israel but with what consequences?
In the sequence filmed in front of the Sainte-Anne basilica in Jerusalem, "there is a real problem with the president's sincerity", deciphers Philippe Moreau-Chevrolet, expert in political communication. While there was a very great mastery in what Chirac was doing (...) on the part of Emmanuel Macron, it seems more theatrical, more played. "
For the communicator, Emmanuel Macron "has a communication that involves the imitation of former presidents". From his inauguration ceremony modeled on that of François Mitterrand in 1981, to verbal formulas close to those of Nicolas Sarkozy when he is confronted with social problems, the resident of the Elysée is still looking for his style, "his own ground" .