The faucet that revolutionizes the home design world

Whether in the bath or the kitchen - you will not find this tap in your neighbor. Get acquainted with the Twist brand of "Hamat": an innovative and revolutionary concept in the home design world that gives you the opportunity to design through a dedicated faucet site according to your personal taste

Let's start with the bottom line, and probably the most exciting thing too: customization also reaches the taps world. And it does so in an original, incredibly innovative and friendly way.

Get to know the story of the Twist brand of the "Hamat" group, which is currently launched and is expected to revolutionize the faucet design in Israel. "Twist brings with it an innovative and revolutionary concept in the design world," the company explains. "It gives the consumer the opportunity to design through a dedicated faucet site according to his personal taste for choosing from a huge range of design options."

Customization also reaches the taps world (Photo: PR)

Custom water tap (Photo: PR, PR)

In recent years, the company has recognized the growing trend facing the sales market in Israel. After a significant number of work with focus groups and consumer surveys, one clear and unequivocal conclusion emerged: There is currently no sales platform that allows you to add a personal seal to the product.

With the design came the appetite: What is a kitchen in 2020?

Twist faucet allows consumers to be partners in faucet design and finish selection (Photo: Ness Productions)

Twist water faucet by Hamat Group (Photo: Ness Productions, PR)

The Revolution Has Come: The Tap That Will Make You Twist

As a productive company, Hamat realized that they were given a real option to make the vision a reality inspired by "freedom of choice", as an Israeli (leading and only) manufacturer with a taps plant in Ashdod. The result: Twist takes the matter one step further, allowing consumers to be partners in the design of the taps and the finish selection (shade). With 76 years of experience in the field, these taps are offered with the highest standard of quality in the world and with a long-term warranty.

This is the first concept in the world that allows builders, renovators, professionals and those who suddenly come to replace a faucet, sit at home, in the design space, and through a unique Internet interface to create and adapt the ideal faucet for them, a faucet that fits their personal space and that you will not find in your neighbor, make a purchase The same up to the house (and yes, you can also order an installer of Hamat for a fee). Alon Razgour, a world-renowned designer, has designed the parts of the taps, so that all pieces fit together and form well-designed taps that are both proportioned for both the kitchen and the bathroom.

With 76 years of experience in the field, these taps are offered with the highest quality standards in the world (Photo: Ness Productions)

Twist water faucet by Hamat Group (Photo: Ness Productions, PR)

Innovative and original consumer experience

"For us, these are new audiences of consumers whose personal seal is important. In addition, they are accustomed to purchasing products online. For us, there is no competition with other trading sites that compete primarily in the price category. Here the concept is unique and attractive mainly because of the personal product."

A glance at the dedicated site reveals an incredibly user-friendly platform, so you don't really have to be a product designer or architect to design a kitchen and bathroom faucet. Of course, all the data - such as dimensions, colors, etc. - appear on the site clearly and friendly.

Now, all you have left is to "create" your dream faucet, and the way to have an amazing, innovative consumer experience in home design.

For the different models of the Twist taps of Hamat

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"The concept is unique and attractive mainly because of the personal product" (Photo: Ness Productions)

Twist water faucet by Hamat Group (Photo: Ness Productions, PR)