In a real race against the clock, Salto is preparing for its arrival on the French market. If the video-on-demand platform created by France Télévisions, TF1 and M6 was a little late on ignition, the launch day is this time marked. "Salto will kick off on June 3 for a test launch," said Thomas Follin, the general manager of the new entity. On this date, all consumers will be able to connect.
Read also: Salto wants to become the standard bearer of French audiovisual creation
The summer will be an opportunity to make any adjustments, before launching a massive promotion campaign around the service in September, when the French come back from vacation. " It will be difficult to escape from it," promises the DG. There is no doubt that the TV channels of the three shareholders will be widely used to ensure maximum visibility in Salto…
The platform has been designed exclusively for a French audience, with content selected according to their tastes
Thomas follinSeries, movies, documentaries, reality TV, youth content, entertainment, news magazines… "At the start, Salto will offer 15,000 hours of programs in
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