The Limited Times

Now you can see non-English news...

"Bloomberg plays with Instagram"

2020-02-16T22:41:48.336Z


AUGMENTED REALITIES - In 2008, the campaign team of Barack Obama had known how to use Facebook to rally voters. That of Michael Bloomberg, candidate for the American Democratic primary, invests Instagram.


Are we witnessing a new age in the use of social networks for political ends? Mike Bloomberg's campaign team, which is running for the Democratic nomination for the US presidential election, surprised by communicating on an unusual channel: Instagram. Or more precisely, by paying for humorous Instagram accounts with millions of subscribers. The latter owe their success to their art of handling memes, these images diverted to make people laugh and which spread virally on the internet.

Read also: Deepfake, falsified videos ... What policy apply the different social networks?

A first burst of memes was published Thursday on dozens of well-followed accounts. We see a false exchange between Mike Bloomberg and the owner of said account. The candidate asks him to "post a meme that will prove to young people that I am cool" , then suggests an idea that is anything but "cool". This campaign to make Mike Bloomberg friendly, and on a secret budget, was led by Meme2020. Its founder, Mick Purzycki, is one of the figures

This article is for subscribers only. You still have 62% to discover.

Subscribe: € 1 for 2 months

cancellable at any time

Enter your email

Already subscribed? Login

Source: lefigaro

All life articles on 2020-02-16

You may like

News/Politics 2024-02-28T04:04:27.235Z

Trends 24h

Life/Entertain 2024-03-28T17:17:20.523Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.