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Gautier Picquet: "The press has never been so read and so dynamic"


INTERVIEW - The President of the CMPA and Udecam is the guest of "Buzz Média Le Figaro".

In addition to his duties as number two of Publicis France, Gautier Picquet is president of the Alliance for press and media figures (ACPM) and president of the Union of media consultancy and purchasing companies (Udecam).

LE FIGARO. - The circulation figures in 2019 confirmed the erosion of paper but also the strong development of digital sales. How do you analyze the current situation?

Gautier PICQUET. - Indeed, we are still seeing this erosion of the paper. But while we are regularly announced the end of the media, we see that the press resists well. That's still 3.3 billion copies per year and more than 10 million per day, not counting the 60 million daily visits to press sites! The press is an extremely strong and structured medium. Afterwards, the situations vary. There are large decreases but also increases.

Are the increases the major national dailies?

With a 2.7% increase in circulation, the daily press

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Source: lefigaro

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