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Italy in fashion is worth 71.7 billion, 80 billion in 2021 - Lifestyle

2020-02-16T09:20:54.718Z


In Italy, fashion is worth 71.7 billion euros (in 2018, + 22.5% on 2014 and + 3.4% on 2017), with an increasing weight on GDP (1.2% against 1.1% 2014 ) and the 80 billion perspective in 2021. (ANSA)


In Italy, fashion is worth 71.7 billion euros (in 2018, + 22.5% on 2014 and + 3.4% on 2017), with an increasing weight on GDP (1.2% against 1.1% 2014 ) and the prospect of 80 billion in 2021. Data and estimates are from the Mediobanca study area on the fashion system with a deepening of Prometeia, considering 173 Italian companies with 2018 turnover over 100 million and the 46 main European groups with turnover over 900 million. A growth "that will not be stopped by the coronavirus - says Alessandra Lanza, Prometeia senior partner - that will bring a tiring first quarter 2020 and probably also a first semester". Twinset CEO Alessandro Varisco agrees, adding: "There is talk of an impact on sales, but it can also have an impact on production". And the president and CEO of Herno, Claudio Marenzi observes: "It will make us reflect on the fact that growth is not the only driver of the business".
If sustainability will be a parameter to attract tomorrow's consumers and entrepreneurs now foresee the ex ante costs of social responsibility in the income statement, as highlighted by Gabriele Barbaresco, director of the Mediobanca Research Area, there are those who underline how there is still way to go. "To date I don't have a customer willing to pay for sustainability" says Ercole Botto Paola, CEO of Successori Reda and president of Milano Unica. In the future, the protagonists also see a risk for crafts like model makers, without which stylists lose their value. "This is why we are collaborating with the schools" explains Marco Marchi, Sole Director of Italian Excellencies.
Growth forecasts of 80 billion at the end of the three-year period 2019-2021 see determining visibility and web reputation: the 559 brands of the 173 companies analyzed are searched online about 300 million times a month, with 57 brands exceeding one million each. 2018 data reveal profits of 3.7 billion (+ 25.2% on 2014) and are the listed companies with the majority of a family that record the best (13.4%) and most likely to export EBIT margin (86 , 1% invoiced from abroad). Clothing stands out (42.6% aggregate revenues), followed by leather goods (23.1%) and eyewear (15.6%). 15 are listed and account for 29% of the aggregate turnover. Employment increased: 45.300 new employees (+ 14.1% on 2014 and + 1.7% on 2017), for a total of 366,000 units in 2018. From the analysis of the gender variety on the boards, a correlation emerges: in the dynamic companies, those with an ebit margin and a turnover growth rate higher than the average of the panel analyzed, 22% of the directors are women, compared to 17.9%.
The 46 large European groups had a turnover of 251.5 billion (+ 33.6% on 2014 and + 6.3% on 2017) in 2018. First among the Italians Prada (3.1 billion), in 14th place. In general, the Italian big 14 grow at a lower average annual rate (+ 0.9% compared to + 8.2%), but they have a greater capitalization.
Even at a European level, the listed companies (27 out of 46) have a decisive impact: they determine 83.3% of the aggregate turnover, are more profitable and grow faster (+ 39.7% against + 6.4% in 2014- 2018).

Source: ansa

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