Pride: AIG introduces the new presenters
The CEO of the company, Yifat Reiter, has decided to refresh the advertising line, and in two years the groups (at least) will be led by Assi Ezer and his husband Albert Escola. This will be the first time an Israeli company will present a proud couple as presenters
The insurance company AIG has signed with spouses Assi Ezer and his husband and Albert Escola, and these will be the company's representatives for the next two years (at least), with the first campaign starring coming out next month. This will be the first time an Israeli company will place a proud couple as presenters.
The two will lead the company's campaigns in an entertaining series of commercials that will present comedic situations that are familiar to us all from today's life. Asi Ezer, one of the hottest talents in the Israeli entertainment industry is a sought-after and experienced presenter, but this will be his first time in this role alongside his partner. Albert Eskola, an architect by profession, who recently received Israeli citizenship, has already done the first fire baptism in the media in the Yes-man docu-reality program "Yes Man".
The decision to join the two as presenters was the new AIG CEO, Yifat Reiter , who decided to refresh the insurance company's advertising line, which he led over the past four years "Great Land" star Mariano Idlman.
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To the full articleThe first time an Israeli company will place a proud couple as presenters. Photo by Ran Yehezkel
Assi Ezer and his husband Albert Escola (Photo: Ran Yehezkel, PR)
In the past we have seen quite a few commercials starring proud celebrities, Assy Ezer himself has also starred in a number of campaigns, such as Dana International, Mickey Bogan and more, but this will be the first time a proud couple will be placed in this position, which is of the utmost importance and normal pride.
The move requires quite a bit of courage from the company, because while other auxiliary has starred, it has usually appeared alone, without reference to the LGBT affiliation, in this case, in AIG campaigns, will coincide with the years, when being a couple becomes clear to all. Towards accepting and presenting proud parity, among mainstream audiences.
