Harper's Bazaar arrives in Italy. During the Milan Fashion Week, Thursday 20 February, the historic brand will see its first Italian digital edition appear: 'A brand capable of revolutionizing the rules of style', reads the presentation note. Harper's Bazaar is the oldest fashion magazine to have been published continuously: founded in 1867 in the United States and acquired by Hearst already in 1912, it has established itself over time for the quality and authority in knowing how to identify and tell trends. styles. Among the prestigious collaborations over the years, Helmut Newton, Diane Arbus, Richard Avedon, Patrick Demarchelier, Man Ray, Steven Meisel, to name just a few of the artists who through its pages have contributed to changing the history of costume. Today Harper's Bazaar is distributed in 44 countries with 32 international editions, through its creative choices it remains an 'incubator of dreams', with the ability to talk about fashion and society, but above all to embody the dimension of 'chic' in all its variations. The Italian edition of Harper's Bazaar will be directed by Alan Prada, recently also appointed editor in chief of Esquire: 'His experience in the fashion and style sector - reads the note - will also be decisive for the success of the digital first formula , an innovative step that also characterized the launch of Esquire; the first approach of Italian readers will therefore be online, through exclusive dedicated contents'.
"The Harper's Bazaar website is aimed at an audience that is not defined by age but by the way of life, people with a cosmopolitan taste and a passion for glamor and the concept of chic. Our mission is to guide and inspire a lifestyle, through selective, exclusive and unexpected choices of fashion, luxury, art and culture, travel and design. Our Harper's Bazaar will describe a refined and contemporary world, with the use of images of the highest level to tell the dream of fashion, with the utmost refinement in graphics, creating interconnections between the various disciplines, "says Prada. "We want to be a fresh and authoritative voice in the panorama of international women - he adds -: among our columnists, famous brands alongside up and coming names from millennial journalism. The first to give depth to even the most pop topics, the other to give vitality costume and cultural consumption. On Harper's Bazaar, the next travel destination will be decided, the book that literary editors talk about and the film not to be missed this week, with the ability to read the mainstream in an original way, while finding out at the same time the lesser known authorial pearls in the folds of the Internet. Harper's Bazaar always wants to be one step ahead of the times ". In addition to the site, the social media branded Harper's Bazaar will also light up, but what will characterize the launch of this brand in Italy will be the Bazaar TV. "The Bazaar TV - says Massimo Russo, chief product officer Hearst Europe - looks like a container of exclusive videos: in the first year we expect about 800, including also 5-episode miniseries, shot in Milan, Florence, Naples, Rome, Paris and New York by a dedicated Italian team ".
"On the web the Bazaar TV will be present on DiLei.it, the Italiaonline portal dedicated to women and on the ANSA.it homepage. Thanks to an agreement between Huawei and Hearst, the videos of the Bazaar TV will be available on Huawei Video, the app pre-installed on Huawei devices. Furthermore, at launch, the Bazaar TV app will be present in Huawei's AppGallery, in the iOS and Android stores, and will soon also be present on Smart TVs. Finally, an agreement was reached for the Out of Home that provides for the use of full video systems, in Milan, of the Urban Vision circuit ". "5 million streams per month are expected at launch, with a strong growth prospect. We will tell what is changing in the world of digital video applied to fashion, luxury and lifestyle. It seemed natural to think of this narrative format given that Harper's Bazaar is a strongly visual brand, "says Russo. The launch of Harper's Bazaar will be celebrated at an event at the Banco BPM headquarters in Piazza Meda in Milan on February 19, in the heart of the fashion district. Among the 450 guests, the board of Hearst Europe and Hearst US, the directors of the international editions of Harper's Bazaar, the managers of the main international fashion and luxury companies, opinion leaders, designers, directors, models, photographers and celebrities. For the entire fashion week, the central hall of the Banco BPM headquarters in Piazza Meda will also host the installation dedicated to Harper's Bazaar, sponsored by the Municipality of Milan and the National Chamber of Italian Fashion: a contemporary totem open to the public with high-screen displays definition where it will be possible to interact with the best of the new Bazaar TV. A promotion of Harper's Bazaar videos will also be visible in Piazza Duomo, for a month, through a dynamic display.