Change of strategy at Netflix. The leader in video on demand streaming has so far recruited its future customers by offering to test the service for free for one month. In France, the American giant has however decided to discreetly turn off the tap. For a few days, the 30-day trial without paying has ended. " We are constantly exploring different forms of promotion to attract new members, " said a spokesperson for the group.
France is not the only territory concerned. Mexico, Belgium and even Spain are also affected. The service which had popularized this option, however, backtracks. As a consolation prize, the firm offers for one month the level of package higher than that subscribed. And it makes some free content available to non-subscribers. After the cartoon Klaus, it was the turn of the romantic comedy To all the boys that I loved to be offered freely until mid-March. " This represents a new way to introduce the Netflix series and films to as many people as possible, " says the company. Knowing that the number of these contents and the duration of provision are very limited.
More money in the boxes
Risky, while the streaming cavalry is fast approaching, starting with Disney + which will launch in France on March 24 at a price of 6.99 euros, while the basic Netflix subscription amounts to 7, 99 euros? Not necessarily. "Netflix, which has 6.7 million subscribers in France, probably believes that the perceived value of a month of free trial is no longer a decisive factor compared to competitors. He considers that he no longer needs to be as well said, “analyzes an actor in the sector. For the Los Gatos firm, whose average income per subscriber in Europe amounts to just over 10 euros, this is as much extra money that goes into the boxes. What invest more in original content. Unless it's a question of reducing the debt a little, which reached at the end of 2019 almost only $ 15 billion.