Italians ready to give up design for 'green' purchases
2020-02-20T17:03:37.443Z
(HANDLE)
46% of Italians, against 52% of the European average, are willing to give up the packaging design, while 40% believe they can change brands (compared to 46% of the European average) in favor of 'green' packaging. Instead, the size of the packaging (34%), the range (16%), the taste (15%) and the texture (8%) count more for the consumer, characteristics for which the 'green' choice is less preferable. According to estimates, in Italy only 25% of companies offer sustainable products, although 41% of respondents are very easy or rather easy to find in stores. The Nielsenemerge survey also shows that 24% of Italians (against 27% of the European media) claim to be willing to pay a surcharge for containers made of sustainable material. Our country is among the first in Europe to request sustainability from packaging companies: for 74% of the population it is a very or extremely important element and in terms of environmental sensitivity we are second only to the Spanish (78%). (ANSA).