Goodbye calves, cows, pigs… The hopes of the TV companies of additional income thanks to a liberalization of the advertising market were showered upon reading the government's plan to recast the 1992 advertising decree, sent for opinion to the CSA. In a press release, the National Syndicate of Television Advertising (SNPTV), which defends the interests of the advertising networks - TF1 Pub and M6 Publicité at the head - described the project of the Ministry of Culture as "extremely disappointing" , particularly with regard to the initial stated objective of "rebalancing competition with the major digital players".
By dint of wanting to wash whiter than white, we will render ineffective the benefits of anonymous segmented advertising, yet more relevant to the viewer
David Larramendy, President of SNPTV and CEO of M6 PublicitéGoogle, Facebook or Amazon are not targeted but are in everyone's mind. While the revenues from traditional advertising screens linked to linear programs are declining, and those derived from the growth of DTT channels are stagnating, the large broadcasters are betting on new markets. Starting with that of segmented advertising, which allows you to adapt a message according to the target,
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