On the days when fashion chains close branches, it is refreshing to see new stores opening • TwentyfourSeven enter the world of men

The Renoir Group announced this morning (Sunday) that the Twentyforsban brand, which focuses on fashion for the female sex, is expanding into the men's fashion scene. It is estimated that this is an investment of about NIS 30 million, and with 20 stores nationwide to be opened as early as next month. By the end of 2020, about 10 additional stores will be opened in Israel, so the total chain will list 30 stores nationwide.

The first store is expected to open next month at the Azrieli Mall in Tel Aviv, covering 335 square meters, and will be designed with a light, young and trendy design concept.

"We are excited to introduce a new men's fashion brand," said Yossi Brosch, co-owner of Renoir Group. "The goal is to bring the young men's audience in Israel the latest trends. The stores will be designed to have a shopping experience with items based on global trends, especially in the line of upscale street fashion and sports and leisure fashion. Today, everyone is investing in photogenic images and more boys are following the trends. "

The stores will feature huge screens, colorful lighting and a party atmosphere that coincides with the brand’s youthful spirit. The first stores will be shared with the women's brand, and later indicate that in some places they will open, there will also be independent stores.

The first collection will be on display next month as the first store opens and will be inspired by the worlds of men’s content, black and white purity items and combinations between them, graphic prints, stripes and more. In addition to clothing items, accessories such as shoes, belts, hats and accessories were also released. The range of the collection will be between XS-L. Some items will also offer a wider range XXS-XL for specific models' price range will range from NIS 39-299.