Change at dm upsets customers: Radical change in collecting Payback points

A change at dm is currently annoying a number of customers. The Payback bonus program is affected.

• Drastic change at dm upsets customers
• In the future, there should be fewer payback points for purchases from the drugstore chain
• In future there will be coupons with higher discounts

Munich - The drugstore chain dm is putting new rules into effect for Payback customers at the turn of the year - to the detriment of users of the bonus program.

If you shop in a branch or online at the drugstore chain, you only get half of the payback points for a normal purchase. This makes collecting the bonus points significantly more difficult.

dm: Drugstore chain changes payback program

Payback is used to have collected points from a certain amount offset when shopping or to exchange them for rewards. The previous rule: the customer received a payback point for every euro. That should change now, as the WAZ reports.

In a social media post, a user complained about the new circumstance. dm reacted matter-of-factly: “It's a shame that you are no longer satisfied. Thank you for your feedback, we were happy to pass it on to you ”. Recently, dm had drastically increased the prices for over 1,000 products.

Drugstore chain dm changes bonus program: customers upset

Other customers are more relaxed about the innovation: “Isn't it stressful to constantly run after the points, coupons or other discounts? I buy well and cheaply, sometimes I go for an offer in the store and it is good, ”comments a user on the Facebook page of dm.

Each point corresponds to the value of a cent. Now customers of dm should only have one payback point for every two euros of purchase value. This corresponds to a discount of 0.5 percent.

dm: Less payback points for purchases

The drugstore chain is on a de-escalation course: with special coupons, purchases should continue to be attractive for Payback users. In the future, for example, there will be coupons for ten times the points. The previous regulation provided coupons for five points.

According to company information, the Payback bonus program is used by 31 million customers in Germany. Around 680 Payback partner companies give customers points and coupons for their purchases.

A service from the Payback partner dm has recently attracted inexplicable attention. This shows the hype that has arisen around the drugstore chain.

At the beginning of 2020, Galeria Karstadt Kaufhof took the next radical step and thus brought the customers against them.

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