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From the chambers of silence to the first-time business, 6 new trends to know - Lifestyle

2020-02-25T12:48:35.407Z


(HANDLE)


In the coming years our digital habits will dictate everyday life not only to digital natives, accustomed to consulting the smartphone for anything. According to the report published by TrendHunter , even the over 50-year-old Boomers and Millennials, who have now become great, among the largest and most popular global trend communities, will act in the same way so as to be now re-christened 'boomerlennials' by market analysts. Children, adults and the elderly will all browse in search of answers, experiences and therefore tailor-made shopping.
Of course you pay a price: privacy permitting, brands will insinuate themselves more and more in the various passages and gears of the web that involve everyday life. It already happens in the electronic registers of many educational institutions of the peninsula or in Pokemon projects for art students of English schools, as well as in the podcasts of sponsored practical advice (for example the podcast of the giant Ikea on how to sleep well, those on drinking so aware of Jack Daniel and the podcast episodes on male parenting of the Fatherly platform). Shopping will then be not only online but One by one, as they say. A few examples? We will choose micro-training courses, from APPs to learn languages ​​quickly to anti-distraction school lessons on youtube up to cooking lessons with direct chats with the chefs). Here are the new trends

Design becomes inclusive, for disabilities and minorities
New recreational spaces for children and young people created to measure disabilities, physical and mental, and new projects of 'adaptable' classes among the novelties of the coming years. Ergonomic and 'changeable' height benches and chairs have already been created (Varidesk Project, standing and sitting) to improve the attention and health of schoolchildren and there is already a playground and relaxation in the courtyard of the Phoenix School in London that stimulates senses, also designed for children with autism (by Assist Matt + Fiona). Also new is the creation of 'familiar' and confidential spaces for refugee children, mainly from Africa, who live in Tel Aviv in the Hyarden School (elementary school). Here local architects and designers created colorful walls and welcoming areas for a pro-bono project for the community, using a limited budget and a fundraiser from non-profit organizations, Zionut 2000. The designers thought of a safe and domestic space for children who encouraged them to learn. "There is a lot of antagonism towards this population, many of whom are asylum seekers and children are the first to suffer," explained designer Sarit Shani Hay, who directed the project.
Fashion, thanks to social media, command nostalgia and a green conscience
Luxury becomes nostalgic, as young people want it. Surprisingly, Gen Z also understands and loves the past years and now focuses on the nineties and early 2000s and these are the years that inspire luxury brands (such as the new Boho-style handbag by Dior di Maria Grazia Chiuri who chose a line dating back to the second millennium). Nostalgia and retro fashion dictate trends on social media, instagram and tik tok included. The main brands such as Lacoste, which celebrates the 85th anniversary with a decidedly vintage capsule collection and include a good dose of nostaglia, are chosen by the choice of the Céline fashion house which, on an online platform connected with instagram, has shown a beautiful archive of photos as a tribute to the designer Phoebe Philo who has directed the brand for the past 10 years. On the fabric front, new natural textures are coming, especially appreciated by the Z Generation, which declares war on social media against all polluting waste (and openly rejects brands that do not adapt) but also to the old Boomers who follow them closely. They range from 100% animal free sneakers, biodegradable because they are made with vegetable fibers to T-shirts made with waste materials (from the American brand Mi Terro, born as a start up on Kickstarter type platforms). New clothes infused with milk proteins (by BackLabel). Contains milk derivatives and alternative vegetable fibers also new fabrics identical to cotton on which different researchers and producers are working to respond to the new growing green awareness with which they interface on social networks.
Beauty, man likes refined non macho. South Korea's K-Pop Generation decides
The new non-gender beauty products created by coherent bands that are popular on social networks will be snapped up. South Korean beauty rituals continue to dictate world trends for the next 5 years. Above all, the kids of the K-Pop generation who refer to South Korean pop music which is having a worldwide success because it is shared on online platforms. Music groups such as BTS (Bangatan Boys band), GO7 and Monsta X, established with hip-hop songs, now churn out their genderless cosmetic lines for skin with acne, face masks and make-up for girls and boys, without distinction.
The ideal of Korean male beauty is very different from the traditional western canons and it is expected that it will be established very soon also by us: it is a more refined and less masculine beauty because the macho to young people just doesn't go down anymore. Older Boomers are also sensitive to aesthetic treatments and niche brands dedicated to them are born, such as Boomers (oils and treatments for over 50) and Perennial (healthy drinks for aged men).
Study, play and sleep with virtual and holographic assistants
Once upon a time there were reps with the master. With digital support, mini training courses on a single theme offered on digital platforms will also be very successful. They range from language or cooking courses shared with chefs and communities through APP and podcasts to playlists on YouTube with school lessons with anti-distraction techniques. the first pop-up mini hotels for videogamers also appear (from XBox Stay and Play you play in the hall, all connected together and you sleep upstairs) and the first holographic assistants for electronic games are already operational, for driving assisted car with gps connection that is reflected on the windshield and for better assistance on mobile phone services.
The first time business:
The first menstruation, the first pregnancy, the new dads, the new mothers, the first engagement. The new First-Time support business develops around the need to answer the doubts related to our 'first times' (and the substantial research of solutions that we practice on search engines). They range from menstruation kits to hygiene care kits for new mothers. From blogs sponsored for dads grappling with the first baby, to movements and groups of suggestions for perfect engagements that are very popular online. All branded.
Hunger for 'active silence' increases
There is a new nascent need to isolate and be silent, the consequence of all this 'noise' that makes technology. Alternative meditation is as successful as being always connected and the modalities of 'active silence' increase, with the offer of 'fortresses of solitude'. rooms in which there are no sockets or screens but rather natural materials, rugs to relax on and books to read. The trend of rooms for silence infects the designer of private houses, such as the room created by the designers of the 'Estudio Normal' in the mansion of a renowned chef in Buneos Aires or in the meditative rooms of a pop-up apartment 'All Pink Noise Free' created in Beirut. Practical manuals for logging out and travel books on 'calm' locations also increase (such as The Bucket List 'Peace & Quiet' which contains the addresses of places where peace and silence are guaranteed). Finally the compilations of music to meditate in silence (like Silent meditation, only on vinyl).

Source: ansa

All life articles on 2020-02-25

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