Aldi is particularly popular with many customers because of the supposed quality despite low prices. But there is no information about a change in the recipe.
- Aldi particularly advertises to offer cheap products with high quality.
- However, customers usually don't even notice when the quality deteriorates.
- Aldi-Nord responded to an inquiry.
When a product in a supermarket receives an improved recipe , it is usually advertised in large quantities by the manufacturer or dealer. "Improved recipe" can then be read in large letters on every single label or is often heard in advertising. But what happens when the quality deteriorates?
Changes in popular products - customers don't notice it
The business and consumer magazine Markt investigated the question of how much quality is really behind Aldi products , with which the discounter regularly advertises in public. When the employees ask a customer in front of a branch what Aldi stands for, he answers with "quality". Another customer is extremely positive about the topic: "We have been shopping at Aldi for many years, the quality has never decreased."
However, the show reveals that this is not entirely true in the course of her research. For example, she is examining the “Nuss Nugat Creme” product from Nusskati , which is available from Aldi Nord . The formula for the cream was changed a year and a half ago - without anyone noticing. The high-quality sheaf in the ingredients was replaced by palm oil. This is not only cheaper, but the production is also extremely harmful to the environment.
Secret recipe change - Aldi not an isolated case
The Hamburg Consumer Center is not only familiar with such measures from Aldi . Improvements are widely advertised, deteriorations are concealed. “Of course, that's a big dilemma because it's very one-sided. Consumers are not informed if there is a deterioration in the product, ”Armin Valet from the consumer advice center told the magazine.
Another example shows that the price of other products has also changed. This also applies to the “Smoove Air Chocolate” , which Aldi-Nord replaced with “Pur” . It has less content, but a higher price and two percent less cocoa. Aldi-Nord also commented: "The proportion of chocolate in our new air chocolate, just like in the previous product, is three percent." However, there is no indication whether the proportion was reduced before the name was changed. It is certain that the "new" chocolate was already on sale at Aldi Süd. The fact that a brand by Aldi-Nord is replaced by a brand by Aldi-Süd or vice versa is currently not an isolated case, as it turned out recently.
Does the Aldi model still work? The once so successful discounter struggles to keep up with its competition. A customer also makes a nasty find at Aldi - and it is not the first time that she has found “something so beautiful”.