A new Rewe service describes a new trend and could now save customers a lot of work. The new trend is now also attracting investors.
- Rewe is now washing his customers' dirty laundry
- several start-ups also offer all-round laundry services online
- Washing machine manufacturer Miele enters the business
Cologne - Didn't get the laundry again? We all know it. Rewe now provides a remedy and integrates the annoying everyday task into purchasing. In cooperation with the start-up “ wasischem” , Rewe is testing a new laundry service for its customers. In the future, they can hand in their laundry in the market and collect it again later.
Rewe: Washing idea is not entirely new
However, Rewe is not the first market with such a service. While Rewe has so far only offered the new service in North Rhine-Westphalia, Munich customers can have their laundry washed by dm. There are fewer and fewer conventional textile cleaning processes in this country. "We used to have 15,000 laundries in Germany, now there are maybe 3,000," said the managing director of the German Textile Cleaning Association, Andreas Schumacher. However, the association still puts the market at a strong 4.5 billion euros.
Rewe with new service: Many startups in the laundry area
In addition to Rewe's partner, the start-up jonny fresh and Persil online also offer an all-round laundry service. After dm, Rewe is now trying to kill several birds with one stone. The service promises additional revenue and attracts customers who can save themselves the extra trip to the laundry. According to its own statement, Rewe thus follows the customer's request to do as many errands as possible in one place, as several media reports unanimously.
Rewe: This new service surprises - and could change the everyday life of many
The service seems to be well received, because by the end of January 2020 Rewe increased the number of stores with the washy offer from the current 26 to 46. Persil's online service was initially only intended for its own employees, but then entered the end customer business in 2015.
And the new trend is now also arousing interest among investors: As the Augsburger Allgemeine reports, among others, the well-known washing machine manufacturer Miele has already secured the majority stake in was times. The German entrepreneurial family Haniel joined jonny fresh through its subsidiary cws and now holds 16 percent of the start-up.
Are you struggling from meeting to meeting and don't have time to do your laundry?
WaschMal also offers an employee service!
Info & offer: https://t.co/R0uRuhWMYp#waschmal # köln #online #delivery service #personal # laundry # laundry # cleaning #textilreinigung pic.twitter.com/vNi3nFzo3v
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With material from dpa.
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