International campaigns are permanently postponed or canceled and unprecedented economic losses • This is how the Corona affects the modeling world
Dorit Reviles // Photo: PR
The Corona epidemic begins to signal its economic side as well, after learning about the difficulties encountered by the tourism industry, we find that the fashion world is also affected by the plague with the cancellation of international campaigns, celebrated launches and especially models and models forced to be in isolation.
At the local arena, models Dorit Reviles and Sofia Machetner returned last Thursday with their agent Rotem Gore straight to isolation after returning from the fashion week in Paris to which they were invited. Upon returning to Israel, the three men who had to enter the isolation were told. According to Gore, Rivlis was also expected to fly to Spain next week for Vogue magazine and since she went into solitary confinement she will not be able to get to the shoot.
Also model Yael Shalbiyeh, who was supposed to be filming for an international cosmetics campaign in Milan, Italy remained in the country. The campaign, like quite a few other events in the less or less paralyzed country, has been canceled for now.
Shalbiyeh's agent, Omri Yaari from ITM's owners, points out that Eden Pines is also losing many photos and performances that were supposed to be overseas these days: "As part of a contract set a few months ago, Eden Pines was to be filmed for the Ripley fashion chain alongside footballer Neymar, But the filming will not take place now and it is unknown what will happen to them. "
He said that model Barak Shamir was not in solitary confinement, but because he was a soldier in the IDF he was forbidden to go abroad and therefore lost three campaigns that were supposed to be filmed in New York. "Lightning was expected to be filmed for the World Adidas campaign, Ralph Lauren and another jeans brand, all in New York and right now filming is not a loss of tens of thousands of dollars," Yaari adds.
The July Agency also knows that a number of campaigns for several models and models represented in the agency have been canceled. Model Nicola Ward was scheduled to fly for campaign shots in Germany and earn tens of thousands of dollars, but the agency in the country had to say no. "We refused because of the Corona and the curfew, and she had a number of auditions for important projects here in the country and that would make her a bigger loss. We chose to give it up," the July agency notes.
On the road to isolation // Photo: PR
The agency adds that this model, Ayalon, was also supposed to shoot an international campaign for a fashion company in Spain but gave up on it. May challenged an international campaign for grooming company Nivoa which was supposed to be filmed in Italy.
Ada Zamora flew a campaign in New York and was scheduled to return straight to fashion week. Because of all the global restrictions, both in the country and in the United States, she decided to stay there in favor of Levis's campaign photos that had been set for her in advance and might have been canceled if she returned to the country.
Danny Zarbanenko, an international model represented in the July agency who walked in the last two shows of Dolce & Gabbana, was expected to be photographed for the World Adidas campaign. Badidas did not take any risks and decided to postpone the campaign several months ahead of the situation.
"This is a very uncertain situation, we do not know where this is going and what will happen with various campaigns that are currently being canceled or postponed. All we have left is to wait and hope for a quick solution to the epidemic," the models' agents point out.
