Aldi employees take hamster purchases with humor - toilet paper sign should help: "As you can see ..."

Many supermarket shelves remain empty, with no supplies in sight. Aldi employees try to take the situation with humor and put up a toilet paper sign

• The corona virus continues to spread and concern grows
• The fear of isolation leads to hamster purchases across Germany
• Many supermarket shelves are empty and the markets are not getting enough supplies

Munich: The shelves are currently empty everywhere. The spread of the coronavirus * causes hamster purchases in many places. In panic, customers buy lots of disinfectants, noodles and toilet paper. Consumers are trying to take precautions against the growing number of reported coronavirus infections * . It is feared that Germany, like Italy, could soon become a restricted zone. But in this uncertain time, not everyone has lost their sense of humor. An Aldi-Süd branch in Neubrandenburg came up with something new to inform its customers about the current inventory.

Aldi employees put up toilet paper sign

On Tuesday, an Aldi-Süd * employee posted a photo of the current situation in her branch on Facebook. The employees of the market in Neubrandenburg had resorted to unconventional measures due to the delivery difficulties of toilet paper . They put up a cardboard sign to inform their customers that the toilet paper is currently not available. "As you can see, you can see nothing," says the sign in large letters:

Aldi-Süd * commented in the employee's post: “Due to the current situation, we have of course also registered the increased demand in individual product groups. Despite our efforts to increase the order quantities, we cannot always avoid short-term delivery bottlenecks. But I assume that the toilet paper will be available again shortly. ”

As the employee of the Neubrandenburg market writes on Facebook, they put up the sign in their branch so that not every customer asks. Since then, there have been fewer inquiries and the cardboard sign would have made the customers smile. Aldi-Süd * also says: “A little humor can't hurt at the moment. Let us all make the best of it. "

Aldi-Süd takes hamster purchases with humor, as do social networks

Aldi-Süd * tries to take the empty shelves with humor, the supermarket giant also has little else. As the psychologist and managing director of the market and media research institute rheingold, Stephan Grünewald, told Tagesschau.de: "With the coronavirus *, people are confronted with a threat that they cannot see, smell, taste - with an invisible enemy. [...] The hamster purchases are an attempt to counter this and to feel able to act again. "From the feeling of powerlessness, some tried to stock up on durable food and toilet paper , while others tried to take the situation with humor.

Surviving in times of #coronavirusdeutschland #CoronaVirusDE # COVID19de #coronavirus #Hamsterkaeufe pic.twitter.com/UcAjKF2e6a

Aldi-Süd is not the only supermarket chain that treats current consumer behavior with irony. The marketing team at a Rewe branch in Mannheim also came up with a corona gag, but it backfired.

agf

* Merkur.de is part of the nationwide Ippen-Digital network.

List of rubric lists: © dpa / Rene Traut