"What a card, the replay of the 1st episode of Koh-Lanta ! Magnificent scores. Thanks everyone! And congratulations to the adventurers, ”tweets Denis Brogniart, a week after the launch of the new season on TF1. If we add the recordings, 1.07 million fans of the program watched this episode with multiple twists and turns, a historic record for a broadcast on Friday. This is 300,000 more than for the premiere of "Mask Singer" in November, for example. It is especially a big relief for the One which had recorded the weakest start in the history of the survival game, with 4.6 million viewers (25.4% of PDA), on D-Day.
Rebelote, seven days later. " It's great ! Nearly 1 million viewers (Editor's note: 993,000, exactly) in replay of the 2nd episode of Koh-Lanta . That is 5.5 million in all, “welcomes the star host of TF1 after the fact. Extremely rare, these catch-up viewing figures put front page entertainment ahead of all the other fictions available in February, including the launch of season 4 of “Cassandre” on France 3 (850,000 more people, a record for this French series).
"This start to the season has caused a lot of talk, especially with the story of Joseph who put out the fire before the first tip," said producer Alexia Laroche-Joubert. This sparked a very strong curiosity. Same the next week with our five heroes. We managed to capture a new audience. And beyond that, Koh-Lanta is part of a global movement of television consumption. "
Since the start of the season, TF1 has been the most watched channel in replay. First place goes to the "Bazaar of charity", put on the air this fall. At D + 7, the launch of this event fiction, carried by Audrey Fleurot, Julie de Bona and Camille Lou, won 1.4 million viewers, for a total of 8.5 million people. France 2 also has its share of success. In September, the episode entitled "Ding Dingue Dong" from the collection "The Little Murders of Agatha Christie" was seen by 890,000 more people on D + 8. As another example, the first issue of "Boyard Land" won 530,000 viewers thanks to replay.
On the M6 side, the prize goes to the "Dr Harrow" series, which adds nearly 600,000 viewers to the watching audience. Ditto for the show "Top Chef": the first two issues of season 11 were savored by 582,000 latecomers, a little better than "The Voice". As for France 3, the last unpublished version of "Captain Marleau" broadcast in February brought together 740,000 more fans thanks to the catch-up, even if it is not as much as the April record set at 1.2 million.
A viewing mode that pays big
"The trend in offline consumption is constant," observes Jean-Pierre Panzani, director of TV and Internet operations at Médiamétrie. We went from 10 minutes of viewing in 2016 to more than 12 minutes in 2019. Every day, 4.4 million French people watch television in replay, and even 7.8 million if we take all the screens. For 84% of them, it is still a backup option after missing the broadcast. "
For channels, this viewing mode is becoming more and more profitable. "In their financial reports, we see a 10 to 15% increase in profits earned through advertising on the replay," said Philippe Nouchi, expert at Publicis Media. According to the latter, the France Télévisions groups, but especially TF1 and M6, thus shared a nice heap estimated at 145 million euros net in 2019.
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But the ceiling may have been reached. “For those under 50, there is a slight decrease in the time spent on a delinearised program, nuance Philippe Nouchi. This shows the increased competition from Netflix and other SVOD platforms. "