This is an apparently paradoxical decision, but in fact quite coherent. Due to the Covid-19 pandemic, Apple is closing its stores worldwide, with the exception of China, where they are reopening.
Tim Cook, the boss of the American giant, made the announcement on the night of Friday to this Saturday. This closure runs at least until March 27. It's about "doing everything we can to limit the spread of Covid-19," he says. He also made a donation of 15 million dollars (about 13 million euros) to help finance the crisis, whether health or economic.
In our workplaces and communities, we must do all we can to prevent the spread of COVID-19. Apple will be temporarily closing all stores outside of Greater China until March 27 and committing $ 15M to help with worldwide recovery. https://t.co/ArdMA43cFJ
- Tim Cook (@tim_cook) March 14, 2020At the start of the Covid-19 crisis, Apple stores closed in China. With the gradual improvement of the situation in the original focus of infection and the degradation, conversely, in the rest of the world, Apple's decision is consistent. In crisis zones, it is necessary to "reduce the density and increase the distance between individuals". In its offices, Apple promotes employee teleworking.
Tim Cook said "everyone is experimenting with ways to stay productive." He wants his company "to continue to play a role in the emergence of stronger communities and individuals", even if, "for the moment, we don't know when the greatest risk will be behind us".
